Pink rules at The Els Club Desaru Coast with a host of initiatives for Breast Cancer Awareness Month


Photo Credit : ParGolf


The Els Club Desaru Coast is dedicating the whole of October, which is breast cancer awareness month, to the noble cause via a series of initiatives. These include a collaboration with Cancer Research Malaysia (CRM) where a portion of green fees and other revenue will be channelled to the non-profit organisation, which is dedicated to saving lives through impactful research focusing on communities across Asia.


“At The Els Club Desaru Coast, we want to do our part to support the good work in awareness building around breast cancer and at the same time raise some funds towards the cause for research as well as care. Breakthrough research and development has advanced greatly though the years and we ourselves want to offer a platform for our golfing fraternity to also show their support. We welcome all our golfers to be part of this meaningful cause by actively partaking in all our initiatives throughout October,” said Steven Thielke, the club’s general manager.


Breast cancer awareness month is marked across the world every October to generate greater awareness on the disease, using a pink ribbon as its symbol.


Managed by bespoke club management specialists Troon, The Els Club Desaru Coast’s month-long campaign and charitable activities include:

  1. RM5 of every green fee paid will be forwarded to CRM

  2. 50% collection of tournament entry fee will be donated to CRM

  3. A charity box will be placement at The Golf Shop for golfers to contribute to CRM

  4. Breast Cancer Awareness Pink T-Shirts are available for sale at RM35 per piece, RM5 of which will be donated to CRM

  5. On the menu for the month the dining outlets will be serving a special Pink Apple Pie and Pink smoothie for dessert at RM10++

  6. On the golf course, the club will fly the pink chequered flag on the last 9th green of Lakes, Coast and Ridge

  7. The club’s staff, known as associates. will be wearing Pink Ribbons as show of support to Breast Cancer Month and will also help to raise funds through the auction of personal donations.



Throughout the month of October, women can enjoy a 50% discount on the best available rates on Mondays to Wednesdays and can access free weekly golf clinics on Wednesdays. They are also entitled to 20% discount on dining and purchases at the golf shop.


Each October, Troon facilities globally help raise awareness about breast cancer prevention while creating fundraising events and unique opportunities to support local charities.


Mark Chapleski, executive vice-president of Troon International, commended The Els Malaysia on their dedication and support to the cause, “It is great to see the team activating this month through various channels and we look forward to supporting cancer charities across all regions. As a company we are committed to this cause, and what first started out as raising awareness with pink flags on the 18th green, has developed into the teams creating unique ways to raise funds for local charities”.


Located in the southern state of Johor, The Els Club Desaru Coast boasts two championship courses – the 27-hole Ocean Course designed by South African icon Ernie Els and the Valley Course crafted by Fijian legend Vijay Singh. Each course has its own clubhouse and superb practice facilities.


For more information, visit www.elsclubmalaysia.com


This Article Originally Appeared Here on ParGolf

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